Harvard Social Listening Case Study

Adaptive Digital Solutions for Complex Political Environments

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Solutions to Fortify Your Organization

In today’s rapidly shifting political landscape, organizations with visibility that may draw political scrutiny need adaptive digital strategies. We offer organizations the only DC-informed comprehensive approach to fortifying your online presence through:

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1. Strategic Digital Persuasion Via InfluenceEdge™ Advocacy Engagement

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2. RiskPulse: Real-time social media monitoring and leading indicator chatter alert system

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3. Political exposure website audit and remediation with WebSureIQ

The goal is to minimize your exposure, control the narrative, and leverage targeted influence where it matters most. Backed by data and built for agility, these tools enable your organization to lead — not react — in an increasingly unpredictable environment.

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1. Strategic Digital Persuasion Via InfluenceEdge™ Advocacy Engagement

Using data science and human-enhanced technology, we will target the advocacy message to key DC decision makers and to those who have influence over opinions and policies.

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2. RiskPulse: Real-time social media monitoring and leading indicator chatter alert system

Fortra360's real-time social media monitoring and analysis of leading indicator chatter alerts you to the first signs of political risk across a host of critical issues. The tool quickly flags urgent conversations, accurately measures sentiment, volume, influence, verbatims, and the impact of advocacy efforts. The data provides actionable insights for decision making, including:

  • The overall conversation
  • The level of influence, including analysis of the insiders that have influence on the actions of the Administration and relevant Congressional Committees.
  • The topics under discussion and the share of positive to negative and what is driving it
  • Which influencer or group of influencers have the most impact
  • The impact of an advocacy effort on behalf of your organization
  • Read by humans to determine the context and mood of each post
Political Exposure Website Audit & Remediation

3. Political exposure website audit and remediation with WebSureIQ

A full audit of your website to flag and remove any content that could draw unwanted attention from internet activists. The goal is to identify anything that might be misinterpreted or used against your organization. We’ll take a careful, informed approach — backed by the current DC policy landscape and best practices — resulting in concise recommendations to stay ahead of potential risks.

Political Exposure Website Audit & Remediation

About BASK + Vectis DC:

BASK

BASK Digital Media is a full-service digital marketing agency specializing in public affairs, advocacy, and ballot measure campaigns across the U.S. With over 450 projects in 45 states, BASK has developed over 275 websites, delivered over 7.4 billion ad impressions, 2 billion video views, and served over $240 million in digital advertising. We’re trusted strategic advisors driving measurable results for organizations and initiatives across the country.

Vectis DC

Recognized by Bloomberg Government as one of the top federal lobbying and government affairs firms in the Nation’s Capital, Vectis DC combines decades of delivering federal results with strategic communications know-how. Headquartered a block from the White House at the iconic Willard Center, the firm is trusted by corporations, nonprofits, municipalities, and educational institutions to tackle a wide variety of federal issues — from securing legislative and regulatory policy wins to annual appropriations.

In this environment, waiting isn’t a strategy. Contact us to build your Fortra360 solutions.

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Washington, DC (202) 733-1668 | California (310) 414-9040 ext. 116